News

As Europe faces record heat, Chinese air conditioner brands including Midea, Gree, and Haier are getting fresh attention from shoppers looking for affordable cooling appliances.

Aputure announced the STORM 80c and STORM 1000c tunable color point-source fixtures in November 2024, extending the STORM family with Newsshooter coverage on 2024-11-19.

Godox introduced the ML80Bi and ML150Bi compact modular bi-color LED video lights in October 2025, with first-look coverage from CineD and Newsshooter on 2025-10-20.

PGYTech shipped the OneMo Tactical Backpack in late December 2025, a rugged camera and drone pack for outdoor and travel shooters, per PetaPixel's 2025-12-29 coverage.

SmallRig announced a Pro Video Rig Kit co-developed with vivo to coincide with the vivo X300 Ultra launch, with the partnership press release going out on 2026-03-31.

Toread's Q3 2025 revenue fell 24.91% year over year to 300 million yuan, with net profit of 12.94 million yuan, per a 2025-11-13 Xinhua report.

Ulanzi entered the wireless microphone market with the A200 Mini Mic in November 2025, with Forbes positioning the product as a low-cost alternative to DJI and Rode.

Zhiyun released the Cinepeer Weebill 3E, a $249 compact full-frame gimbal aimed at mirrorless shooters, with PetaPixel coverage on 2024-06-24.

Keychron has launched the Q HE, a 75% mechanical keyboard with magnetic Hall Effect switches that allow per-key actuation adjustment from 0.1mm to 4.0mm.

Autel Robotics has refreshed the EVO Lite+ with a 1-inch CMOS sensor, 6K video, and improved obstacle avoidance, positioning it as a direct competitor to the DJI Mavic 4 Pro.

Official catalogs from LETSHUOER, FiiO, Truthear, Kinera, Dunu, and KZ show a Chinese IEM market expanding across several driver types and price levels.

Haier's revenue in 2025 confirmed it as the world's largest home appliance maker by retail sales, ahead of Whirlpool, Bosch, and LG.

At ISCAS Shanghai, Huawei unveiled the Tau Scaling Law and LogicFolding architecture, with the first LogicFolding Kirin chips arriving this fall. The same month brought the MatePad Pro Max China debut, an updated Aito M9, and the GAC-Huawei Aistaland GT7 reveal.

PITAKA and ESR have both released new MagSafe-compatible phone accessories in 2026, with aramid fiber cases, magnetic wallets, and Qi2 wireless chargers at competitive price points.

Lenovo's second Windows handheld packs an OLED 144 Hz panel and a detachable controller. It's positioning itself directly against the Steam Deck OLED and Asus ROG Ally X.

SHEIN has opened a 1.5 million square foot on-demand manufacturing hub in Guangzhou, the company's first vertically integrated production facility, with the goal of cutting average lead times from 7 days to 3 days.

Li-Ning's long-term Stephen Curry partnership joins verified NBA programs from Anta and 361 Degrees, giving Chinese basketball brands a wider international audience.

HiFiMan has launched the Susvara Unveiled, the most expensive headphone the company has ever produced, with a fully open-back design that drops the back grille entirely.

Gree's residential AC exports to Southeast Asia passed 10 million cumulative units in the 2025 results, with Indonesia, Thailand, and Vietnam the top three markets. The company is the largest residential AC maker in the region by volume.

The L60 family SUV has become Nio's most important volume driver, undercutting the Tesla Model Y in the Chinese market.

BYD is in early talks with Stellantis and other European automakers about buying shuttered European assembly plants, as Chinese EV makers look for local production capacity to avoid EU import tariffs.

Anker's AnkerMake sub-brand has emerged as one of the few Chinese brands with a credible consumer 3D printer line, with the M5C and M5 shipping to more than 80 countries in 2025-2026.

BYD, Geely, SAIC, XPeng, NIO, and others together held more than 15% of Europe's electric-car market in 2025, up from under 5% three years earlier, according to JATO Dynamics data published in May 2026.

Gree, Joyoung, Bear, Supor, and eufy all launched new products in 2026 with a focus on smart home integration, energy efficiency, and quieter operation.

Anker's Solix division is taking aim at the US home backup market with a new modular battery platform built around 2 kWh stackable packs.

Redragon, Dareu, Ajazz, Akko, Royal Kludge, and LOFREE all released new mechanical keyboards in 2026, with Hall Effect switches and wireless connectivity now standard at $80-150 price points.

Pop Mart has announced plans to open 50 new stores globally in 2026, including 20 in Europe and 15 in North America, driven primarily by demand for the Labubu character series.

Hisense, TCL, and Skyworth all launched new flagship TVs at CES 2026, with Mini-LED backlights and 100-inch+ screen sizes now standard in their high-end lineups.

Anker's Eufy sub-brand is moving beyond security cameras and robot vacuums with a new smart lighting line and a home energy monitoring system, both launching globally in mid-2026.

Realme has launched the GT 8 Pro in international markets, undercutting Samsung and OnePlus on price for a Snapdragon 8 Elite Gen 2 flagship.

Pop Mart's larger MEGA 1000% figures and the Skullpanda and Hirono IP lines have grown alongside Labubu in 2024-2025, with The Monsters animated feature introducing the cast to Western audiences.

Xiaomi's second electric vehicle, the YU7 mid-size SUV, ships with HyperOS for the cabin and targets the high-volume family-SUV segment.

NIU and Ninebot have both launched new long-range electric scooters in 2026, with 100+ km range, smart features, and aggressive pricing for the European and Southeast Asian markets.

Chuwi and Teclast have both released new mini PCs and 2-in-1 tablets in 2026, with Intel Core Ultra processors, detachable keyboards, and aggressive pricing for the global market.

UGREEN has expanded from cables and chargers into NAS storage and Thunderbolt docking. The DXP8800 Plus AI NAS and Revodok Max 213 dock lead the 2025-2026 push.

UGREEN, Baseus, and CukTech have all released new GaN chargers in 2026 with 200W+ output, smaller form factors, and aggressive pricing for the global market.

Meizu has launched the Meizu 22 in China, the brand's first proper flagship since the Meizu 20 Pro, with Snapdragon 8 Elite Gen 2 and the new Flyme OS 12.

PITAKA has expanded from aramid fiber iPhone cases into Apple Watch bands, the MagEZ Slider 3 3-in-1 charger, and the MagEZ Car Mount Pro 4 Qi2 in 2025-2026.

Zeekr has launched the 7X, a mid-size SUV with an 800V electrical architecture, up to 705 km of CLTC range, and a starting price of 229,800 yuan.

ESR has expanded beyond MagSafe-compatible accessories into a broader case and charging line. The Cyber Tough case, Qi2 car charger, and Find My-compatible Geo Wallet lead the 2025-2026 push.

Moondrop's first wireless sub-brand targets the budget TWS market with the same tuning culture, but a separate product team and supply chain.

Xtep and 361 Degrees reported higher 2025 revenue while expanding professional running products, overseas channels, athlete programs, and event partnerships.

OnePlus launched the 13 and 13R globally with the Snapdragon 8 Elite, OxygenOS 15, and a 6,000 mAh battery in the OnePlus 13.

TCL shipped 28 million TVs in 2023, overtaking Samsung for the first time in unit volume and confirming the Chinese brand's position as the global challenger to Samsung and LG in the premium TV market.