Pop Mart Opens 50 New Stores Globally in 2026, Led by Labubu Demand
· accessories
Pop Mart has announced plans to open 50 new stores globally in 2026, including 20 in Europe and 15 in North America, driven primarily by demand for the Labubu character series. The expansion will bring Pop Mart’s global store count to over 250, with the company projecting that international revenue will exceed domestic Chinese revenue for the first time in 2027.
Why it matters
Pop Mart has been one of the most successful Chinese consumer brands of the past five years, with the company effectively creating the designer toy category in China. The international expansion marks the brand’s first serious attempt to bring the blind box business model to Western markets, where it has historically struggled to find traction.
What is new
- 20 new European stores in 2026, including 5 in the UK, 4 in Germany, 3 in France, and 3 in Italy.
- 15 new North American stores in 2026, including 6 in the US and 9 in Canada.
- Labubu Movie 2 slated for release in late 2026, a sequel to the 2025 animated film that introduced Labubu to Western audiences.
- A new Pop Mart app for international users, with online blind box purchasing and shipping to 50 countries.
The international expansion is part of Pop Mart’s broader push to diversify away from the Chinese market, where growth has slowed after the initial Labubu boom. The company said it expects international revenue to grow by 150% in 2026, with Labubu products accounting for roughly 60% of that growth.