Pop Mart's MEGA 1000% Series and New IPs Drive Growth Beyond Labubu
· accessories
Labubu has been the face of Pop Mart’s international expansion, but the brand’s 2024-2026 product story goes well beyond one character. The MEGA 1000% series has turned into a meaningful growth engine in its own right, and the Skullpanda and Hirono IP lines have quietly built global fanbases of their own.
What is new in 2025-2026
- MEGA 1000% series expansion (Oct 2024) at $169 each, adding Hirono, Skullpanda, and Dimoo figures alongside the existing Molly and Labubu releases.
- Skullpanda global rollout (2024-2025), with the character’s signature oversized head and muted palette becoming a regular presence in Pop Mart’s overseas stores.
- Hirono international launch (2025), bringing the Hong Kong artist’s introspective character line to North American and European shelves.
- The Monsters animated feature (Sept 2025), Pop Mart’s first movie project, introducing the Labubu cast to Western audiences ahead of the planned Labubu Movie 2 sequel in late 2026.
Why it matters
Pop Mart’s international expansion is heavily Labubu-led, but the company has been deliberately hedging that bet by pushing other IPs alongside it. The MEGA 1000% series is the most visible expression of that strategy: at roughly ten times the size and roughly four times the price of a standard blind box figure, the MEGA line converts collector demand into a higher-margin product category that also works as a shelf display in overseas stores.
The Skullpanda and Hirono lines give Pop Mart a way to talk to collectors who do not connect with Labubu’s childlike aesthetic. Both characters have their own visual identity, their own fan communities, and their own price points, which means Pop Mart’s international revenue no longer rises and falls with a single character.