About China Brands Index
Last updated
1. Who we are
China Brands Index is an English-language directory of 83 Chinese consumer brands across 6 categories, from smartphones and IEMs to EVs and outdoor gear. We help overseas readers figure out which Chinese brands are worth paying attention to, without the marketing spin.
What this site is not. We are not a review publication. We do not score brands on subjective "quality" or pick winners and losers. We do not accept payment for inclusion, and we do not publish affiliate-only content. Brands get in because they ship internationally and have a meaningful customer base — not because anyone paid for a slot.
As of this writing the index covers 83 brands, 8 in-depth guides, 6 FAQ entries, and 63 news short articles.
2. Lead editor
Han Chen
Lead editor · Solo founder
Han runs this site as a solo project. Background in product management for cross-border e-commerce tooling, with hands-on experience shipping Chinese consumer hardware to overseas Amazon storefronts.
For brand suggestions or general press inquiries, email hello@chinabrands.online. For factual errors on any page, see our corrections policy below.
3. Editorial team
The team is small. Han handles the bulk of the research, writing, and editing, with assistance from a small set of freelance contributors in the audio and EV categories. AI tools (LLMs) are used for fact-checking drafts, summarising source material, and producing first-pass translations from Chinese-language press releases. Every page is reviewed by a human before publication.
4. Methodology — four quality gates
Every guide and brand profile goes through four gates before publication. We do not pretend these are perfect; they are the floor.
- Fact gate. Each data point — founding year, headquarters, pricing, availability — is cross-referenced against at least one primary source (the brand's own site, an SEC or HKEX filing, or Wikipedia).
- Value gate. Each guide must include at least one piece of information that an English-speaking reader would not easily find elsewhere.
- Distinctive gate. Before publishing, we check the top three search results for the target keyword. If the angle is identical to what already exists, we rewrite.
- Style gate. A final pass removes AI-isms ("dive into", "in today's fast-paced world", "it's worth noting that"), American-British inconsistencies, and unsupported superlatives.
5. AI assistance disclosure
We use large language models as part of the editorial workflow. Specifically, we use them to:
- Summarise Chinese-language press releases and 36Kr / 雷锋网 articles for fact extraction.
- Generate first-pass English translations of milestone timelines.
- Suggest outline structures for new guides, which the editor then rewrites from scratch.
AI does not write published content end-to-end. Every published page is written or substantially rewritten by a human, fact-checked against primary sources, and read end-to-end before publication.
6. Corrections policy
We make mistakes. If you spot a factual error on any page, please email corrections@chinabrands.online directly. Our commitment:
- We will acknowledge new correction requests within 7 days.
- Material errors (wrong founding year, incorrect product name, broken claims) are corrected within 14 days and the page's last updated date is bumped.
- Significant corrections are listed at the bottom of the affected page with a one-line note on what changed.
Last reviewed: 16 June 2026.