Chinese TV Brands Push Mini-LED and 100-Inch+ Screens at CES 2026
· home-appliances
The Chinese TV market has been quietly consolidating around three players over the past five years, and the 2026 launch cycle made the trend explicit. Hisense, TCL, and Skyworth all showcased new flagship TVs at CES 2026 with Mini-LED backlights and screen sizes of 100 inches and above, leaving LG and Samsung to defend the high end with their WOLED and QD-OLED panels.
Why it matters
Five years ago, the Chinese TV brands were known primarily for value: solid mid-range sets at aggressive price points, with Sony, LG, and Samsung dominating the premium end. Today, all three are competing at the high end, with Mini-LED technology that has closed the gap on OLED for HDR performance at a lower price point. The result is that a 100-inch Mini-LED TV from Hisense or TCL now costs less than a 65-inch OLED from LG.
What is new
- Hisense launched the U9N Pro, a 110-inch Mini-LED TV with 5,000 dimming zones and 5,000 nits peak brightness at $4,999.
- TCL released the X11L, a 115-inch Mini-LED TV with quantum dot color and 144Hz native refresh at $5,999.
- Skyworth brought out the W82 Pro, a 100-inch OLED TV at $6,999, the first OLED Skyworth has shipped in this size class.
The collective effect is that the high-end TV market is now genuinely competitive, with Chinese brands offering 100-inch+ screens at price points that would have been unthinkable three years ago. For consumers, the value proposition is now strong enough that the “Chinese brand” stigma has largely disappeared in the TV category.