Hisense: Country of Origin, Ownership and Global TV Business 海信
Yes. Hisense is a Chinese consumer electronics and home appliance brand founded in Qingdao, Shandong, in 1969. The wider Hisense group operates television, appliance, display, energy, and automotive electronics businesses and sells products in more than 160 countries.
Is Hisense a Chinese brand?
Hisense is Chinese by origin and headquarters. It began as Qingdao No. 2 Radio Factory in 1969 and adopted the Hisense name in 1993. Its international expansion started with export activity and overseas operations before growing through the Hisense brand and acquisitions such as Toshiba Visual Solutions and Slovenia-based Gorenje.
Who owns Hisense?
The consumer brand sits within a group structure led by Hisense Group Holdings Co., Ltd. Public filings describe Hisense Holdings as having mixed shareholders and no single effective controller. One shareholder, Hisense Group Limited, is ultimately owned by the Qingdao municipal state-assets authority, while other holdings belong to private and institutional investors. This makes the ownership structure more complex than either 'fully government-owned' or 'privately owned.'
What products and TV platforms does Hisense use?
Hisense sells televisions, Laser TV projectors, refrigerators, laundry appliances, air conditioners, and other home products. Its TV software is not the same in every country or model. Hisense's US range, for example, includes Google TV, Roku TV, Fire TV, VIDAA, and Xumo models. Buyers should compare the exact regional model number and operating system rather than assuming that every Hisense TV has the same apps or interface.
Why is Hisense at the 2026 FIFA World Cup?
Hisense is an Official Sponsor of the 2026 FIFA World Cup in Canada, Mexico, and the United States. The relationship extends a FIFA partnership that began in 2017 and has included World Cup sponsorship, FIFA+ content work, and display integration in video assistant referee operations. The World Cup connection is therefore an official commercial and display-technology partnership.
For a factual brand-level comparison, read Hisense vs TCL: country, TV platforms and manufacturing
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Latest from Hisense
Recent news, releases, and milestones from this brand.
News
- Europe Heatwave Puts Chinese Air Conditioner Brands in the Spotlight
As Europe faces record heat, Chinese air conditioner brands including Midea, Gree, and Haier are getting fresh attention from shoppers looking for affordable cooling appliances.
- Chinese TV Brands Push Mini-LED and 100-Inch+ Screens at CES 2026
Hisense, TCL, and Skyworth all launched new flagship TVs at CES 2026, with Mini-LED backlights and 100-inch+ screen sizes now standard in their high-end lineups.
Milestones
- 2026-01Debuts the U9N Pro 110-inch Mini-LED TV at CES 2026 with 5,000 dimming zones.
- 2025-04ULED X Mini-LED TV line passes 5 million cumulative global shipments.
- 2024-06Becomes the official sponsor of UEFA Euro 2024, extending its 2018 Euro partnership.
- 2023-06Laser TV line passes 30 percent global market share in the laser TV category.
- 2022Hisense's ULED and laser TV lines become strong sellers in the global premium TV market.
- 2018Hisense becomes the official sponsor of UEFA Euro 2020, gaining major global visibility.
- 2015Hisense acquires the Sharp TV brand and factory in Mexico for 23.7 million US dollars.
- 2007Hisense acquires the South African refrigeration and appliance maker Kelon.
- 1992Renamed to Hisense and begins producing color televisions.
- 1969Founded in Qingdao as Qingdao No. 2 Radio Factory, originally producing transistor radios.