361 Degrees is a top-tier sportswear partner of the 2026 Aichi-Nagoya Asian Games and provides uniforms for operational staff and volunteers. The Games run from September 19 to October 4, 2026, in Japan.
This is the Chinese brand’s fifth consecutive Asian Games partnership, following Guangzhou 2010, Incheon 2014, Jakarta-Palembang 2018, and Hangzhou 2023.
What is 361 Degrees providing?
The Aichi-Nagoya organizing committee says 361 Degrees provides uniforms for volunteers and operational staff. The uniforms were publicly presented in Nagoya in August 2025.
The sponsorship category is sportswear. The brand is listed as an Olympic Council of Asia sponsor and a Tier 1 Prestige Partner of the organizing committee.
That does not mean 361 Degrees supplies every national team’s competition kit. National delegations and individual sports can have separate uniform, footwear, and equipment agreements.
Is 361 Degrees a Chinese company?
Yes. 361 Degrees is a Chinese sportswear company based in Fujian. The brand was established in 2003, and 361 Degrees International Limited listed on the Hong Kong Stock Exchange in 2009 under stock code 1361.
Its main professional categories are running and basketball, supported by apparel, children’s sportswear, and other athletic products.
Why this is the fifth consecutive Asian Games partnership
361 Degrees first supported the Asian Games at Guangzhou 2010. It returned for Incheon 2014, Jakarta-Palembang 2018, and Hangzhou 2023.
The company’s 2025 annual report says the Aichi-Nagoya agreement extends the sequence to five consecutive editions. It also reports a renewed cooperation cycle with the Olympic Council of Asia.
How the event fits the brand’s international strategy
Event uniforms put a brand in front of spectators and broadcast audiences, but 361 Degrees also has other international channels:
- 1,253 international points of sale reported at the end of 2025;
- Nikola Jokić, Aaron Gordon, and Spencer Dinwiddie basketball programs;
- running products presented at the TRE industry event in the United States;
- a World Aquatics global partnership covering 2026 through 2029;
- an international direct-to-consumer store.
These activities support the company’s description of itself as professional, youthful, and internationalized.
What shoppers should not infer from the sponsorship
The Asian Games agreement confirms an official commercial relationship. It does not independently test the fit, durability, or performance of a particular shoe.
Buyers should check whether an Asian Games product is offered through an official regional store and whether it is a staff uniform, licensed merchandise, or competition product. Those are different categories.
What happens after the Games?
Because the event is scheduled for September and October 2026, product availability and campaign details can change. This page records the verified partnership and uniform role and should be reviewed after the closing ceremony for any official results, product releases, or renewed agreements.
Sources
- Aichi-Nagoya 2026 Games dates and overview
- Organizing committee announcement of the 361 Degrees uniforms
- Aichi-Nagoya 2026 sponsor list
- 361 Degrees 2025 annual report
Event and sponsorship details reviewed July 20, 2026.