Xtep 特步
Jinjiang Founded 1987
Xtep is a Jinjiang-based Chinese footwear brand known for running shoes, sportswear, and athletic footwear.
Known For
running shoessportswearathletic footwearcasual sneakers
Available At
- → Amazon
- → AliExpress
Latest from Xtep
Recent news, releases, and milestones from this brand.
Milestones
- 2026-05Xtep releases the 160X 4.0 carbon-plated racing shoe in time for the 2026 spring marathon season, a 175g shoe with a new PEBA midsole priced at $179. Read more
- 2026-01Xtep announces a multi-year investment plan to expand the Saucony and Merrell retail networks across China, with a target of more than 1,000 combined stores by 2028.
- 2025-06Xtep is recognized for its leading position in the global running shoes market, with the running category now contributing the largest share of group revenue.
- 2024-09Xtep's Saucony China business reports first-half retail sales above 1 billion RMB, validating the brand's strategy of importing Western performance labels into the Chinese market.
- 2023Xtep becomes one of China's largest sportswear groups by revenue.
- 2020Xtep's Masson De Mauriën kicks off its premium sportswear line.
- 2019Xtep acquires Saucony, Merrell, and Sperry in Greater China for the Wolverine Worldwide brands portfolio.
- 2008Xtep is listed on the Hong Kong Stock Exchange.
- 2001Rebrands to Xtep International Group.
- 1987Founded in Jinjiang as a sports footwear maker, originally as 'China Sports Goods'.