ChinaBrands
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Xtep 特步

Jinjiang Founded 1987

Xtep is a Jinjiang-based Chinese footwear brand known for running shoes, sportswear, and athletic footwear.

Known For

running shoessportswearathletic footwearcasual sneakers

Available At

Latest from Xtep

Recent news, releases, and milestones from this brand.

Milestones

  • 2026-05Xtep releases the 160X 4.0 carbon-plated racing shoe in time for the 2026 spring marathon season, a 175g shoe with a new PEBA midsole priced at $179. Read more
  • 2026-01Xtep announces a multi-year investment plan to expand the Saucony and Merrell retail networks across China, with a target of more than 1,000 combined stores by 2028.
  • 2025-06Xtep is recognized for its leading position in the global running shoes market, with the running category now contributing the largest share of group revenue.
  • 2024-09Xtep's Saucony China business reports first-half retail sales above 1 billion RMB, validating the brand's strategy of importing Western performance labels into the Chinese market.
  • 2023Xtep becomes one of China's largest sportswear groups by revenue.
  • 2020Xtep's Masson De Mauriën kicks off its premium sportswear line.
  • 2019Xtep acquires Saucony, Merrell, and Sperry in Greater China for the Wolverine Worldwide brands portfolio.
  • 2008Xtep is listed on the Hong Kong Stock Exchange.
  • 2001Rebrands to Xtep International Group.
  • 1987Founded in Jinjiang as a sports footwear maker, originally as 'China Sports Goods'.