Haier 海尔

Milestones

• 2026-02Smart Home Connected Appliances and HVAC businesses pass 18 percent of total revenue in the 2025 results.
• 2025-03Retains the global #1 home appliance spot for the fifth consecutive year with 30.6 billion US dollars in retail revenue.
• 2024-05Casarte and Leader sub-brands pass 10 percent YoY growth in the premium home appliance segment.
• 2023-04Haier Smart Home reorganizes into domestic, overseas, and innovation business lines under the Three-Winged Bird strategy.
• 2022-01Completes the acquisition of Candy Group's appliance business, expanding across Southern Europe.
• 2021-06Casarte sub-brand becomes Haier's premium growth engine in China.
• 2020Haier becomes the world's largest home appliance maker by revenue.
• 2016Haier acquires GE Appliances for 5.4 billion US dollars, the largest Chinese acquisition of a US white-goods maker.
• 2011Acquires Sanyo Electric's white goods business in Southeast Asia, Japan, and Indonesia.
• 1999Haier expands overseas with a US plant in South Carolina.
• 1992Brings Zhang Ruimin to the company, who would lead Haier through three decades of expansion.
• 1984Founded in Qingdao as the Qingdao Refrigerator Factory, originally producing single-door refrigerators.