Kailas Ships the Fuga EX 330 and Opens Its US Online Store

The Fuga EX 330, Kailas’s flagship supercritical EVA midsole trail running shoe, is now available to US buyers through the brand’s new direct-to-consumer store at kailasgear.com. The launch sits inside a wider 2025 push that adds the Fuga EX 3 BOA, Fuga EX 3 GTX BOA, and the Fuga DU Monster to the same lineup, plus the Fuga Wing 8 vest for ultra-distance events.

The product and the store

The Fuga EX 330 is positioned at the ultra-distance end of trail running, with a supercritical foam midsole that Kailas has built around longer events in mountainous terrain. The shoe joins the rest of the Fuga family on the new US site, where it ships alongside climbing shoes, harnesses, chalk bags, and the brand’s ultralight backpacking line.

Until now, most North American buyers met Kailas through the brand’s Chinese storefront at kailas.com, through international retailers, or through climbing event sponsorship. The dedicated US store gives the brand a direct line for marketing the Fuga line at the same time it is sponsoring athletes at US ultra races.

Why it matters

Kailas has spent most of its history known to international readers through its climbing sponsorship. The US store and the Fuga EX 330 together push the brand into a more mainstream trail running conversation, where it will compete directly with Hoka, Salomon, and Nnormal on US shelves. For buyers outside China, kailasgear.com is now the simplest way to compare the full Fuga lineup in one place.