Toread 探路者

Name: Toread reports Q3 2025 revenue fell 24.91% year over year to 300 million yuan, with net profit of 12.94 million yuan, per Xinhua.
Start: 2025-11

Beijing Founded 1999

Toread is a Beijing-based Chinese camping brand known for outdoor apparel, hiking boots, and camping gear.

Known For

outdoor apparelhiking bootscamping gearouterwear

Available At

→ Amazon
→ AliExpress

Latest from Toread

Recent news, releases, and milestones from this brand.

News

Jun 2026Toread Reports a 24.91% Q3 2025 Revenue Drop to 300 Million Yuan
Toread's Q3 2025 revenue fell 24.91% year over year to 300 million yuan, with net profit of 12.94 million yuan, per a 2025-11-13 Xinhua report.

Milestones

2025-11Toread reports Q3 2025 revenue fell 24.91% year over year to 300 million yuan, with net profit of 12.94 million yuan, per Xinhua. Read more
2022Toread continues to expand its outdoor apparel and equipment line in China.
2018Toread's apparel and footwear line gains popularity with Chinese urban consumers.
2014Toread opens flagship retail stores in major Chinese cities.
2010Toread extends into apparel, footwear, and backpack lines.
2007Toread is listed on the Shenzhen Stock Exchange as one of the first Chinese outdoor brands to IPO.
1999Founded in Beijing as Toread Outdoor Products, focused on hiking and camping gear.