SHEIN 希音

Name: Shein opens the Smart Manufacturing Center in Guangzhou, a 1.5 million square foot vertically integrated production facility designed to cut lead times from 7 days to 3 days.
Start: 2026-06

Nanjing Founded 2008

SHEIN is a Nanjing-based Chinese apparel brand known for fast fashion, online clothing, and affordable apparel.

Known For

fast fashiononline clothingaffordable apparelglobal e-commerce

Available At

→ SHEIN App
→ SHEIN Store

Latest from SHEIN

Recent news, releases, and milestones from this brand.

News

Jun 2026SHEIN Opens On-Demand Manufacturing Hub in Guangzhou
SHEIN has opened a 1.5 million square foot on-demand manufacturing hub in Guangzhou, the company's first vertically integrated production facility, with the goal of cutting average lead times from 7 days to 3 days.

Milestones

2026-06Shein opens the Smart Manufacturing Center in Guangzhou, a 1.5 million square foot vertically integrated production facility designed to cut lead times from 7 days to 3 days. Read more
2026-05Shein acquires the US-based sustainable fashion brand Everlane, marking the fast-fashion platform's first move into the higher-margin end of the apparel market. Read more
2025-09Shein's monthly GMV from Europe and Latin America surpasses the US for the first time, as the company continues to diversify away from its largest single market.
2024Shein files for an IPO in London, later withdrawn, amid ongoing supply chain and regulatory scrutiny.
2022Shein becomes the largest fast-fashion retailer in the US by sales.
2017Shein's real-time apparel testing system, with small test batches and AI-driven restocking, becomes a core differentiator.
2014Rebrands from SheInside to Shein and expands into women's fast fashion globally.
2012Teespring-era Shein partner Chris Xu takes full ownership and pivots to fast fashion.
2008Founded in Nanjing as SheInside, originally a wedding dress e-commerce site.