ChinaBrands
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Feiyue 飞跃

Shanghai Founded 1930

Feiyue is a Shanghai-based Chinese footwear brand known for canvas sneakers, martial arts shoes, and retro style.

Known For

canvas sneakersmartial arts shoesretro stylecult footwear

Available At

Latest from Feiyue

Recent news, releases, and milestones from this brand.

Milestones

  • 2026-05Feiyue launches the Kantian 2 carbon-plated racing flat, the brand's first entry into the super-shoe category and a 165g shoe priced at $129. Read more
  • 2025-10Feiyue's parent company reports a record year of overseas e-commerce sales, with growth strongest in the EU and the US.
  • 2024-04Feiyue expands its European retail footprint with new openings in Paris, Milan, and Amsterdam, anchoring the brand in three of the continent's most important fashion cities.
  • 2022Feiyue continues to sell low-cost canvas sneakers globally through e-commerce and fashion retail.
  • 2019Feiyue gains global fashion attention through celebrity and influencer endorsements.
  • 2006Feiyue's trademark is licensed to a French company that helps popularize the brand in Europe.
  • 1970Feiyue becomes a popular cheap sneaker across China and parts of Europe.
  • 1958The 'Feiyue' brand is registered in Shanghai, meaning 'flying leap'.
  • 1930Founded in Shanghai as Da Hu Rubber Factory, producing canvas sneakers.